Prepared for Dr Danielle Bolger

We researched Smile Design Dental. Here's what we found, and what we built to help you grow:

Established authority
The practice's clinical experience gives new patients a reason to trust it before they book.
Your edge
The veneer service explains direct and indirect options. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Landing page preview for Smile Design Dental First finished Smile Design Dental image ad Second finished Smile Design Dental image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
Smile Design Dental profile image
Smile Design Dental
Sponsored
Worried veneers will look obvious? See one official case, then discuss what may suit your own smile at an in-person… See more
The finished result, then your own plan ad creative
SMILEDESIGNDENTAL.COM.AU
Worried veneers will look obvious?
In-person veneer consultation
Learn More
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Smile Design Dental profile image
Smile Design Dental
Sponsored
Bring that concern to an in-person veneer consultation at Smile Design Dental.
Concern-led result close-up ad creative
SMILEDESIGNDENTAL.COM.AU
Worried old colour or worn edges will show?
Personalised veneer plan
Learn More
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Start with the concern, then choose the veneer type

Worried your veneers will look like someone else's teeth?

Colour changes, gaps, worn edges or an old restoration can make the starting point feel messy.

Smile Design Dental starts with an in-person consultation. The dentist checks your dental health, hears what you want to change and explains whether direct or indirect veneers may fit.

Tap the link to see the pathway and take your questions to the appointment.

Meta ad copy

HeadlineWill veneers still look like you?

Angle 2: A veneer plan has visible steps

Worried the final fitting will feel like a surprise?

Smile Design Dental's published veneer pathway starts with consultation and planning. Where appropriate, impressions or digital scans may follow, with temporary veneers while permanent work is crafted.

Open the link to see the pathway and know what to ask at an in-person appointment.

Meta ad copy

HeadlineKnow what happens before the fitting

Angle 3: Direct and indirect veneers answer different needs

Scared you'll choose the wrong veneer option for your teeth?

Direct and indirect veneers use different materials and processes.

The direct option uses composite resin shaped in the practice. An indirect veneer is crafted outside the mouth from materials such as porcelain.

Your teeth, goals and assessment decide what may fit.

Tap the link to compare the options before your consultation.

Meta ad copy

HeadlineDirect or indirect veneers?

Angle 4: Temporary veneers can make the pathway easier to understand

Worried the days before the final fitting are a total unknown?

Smile Design Dental explains that temporary veneers may be offered where appropriate while permanent veneers are crafted.

That interim step can sit between preparation and the final fitting.

Open the link to see where it may sit in your consultation plan.

Meta ad copy

HeadlineAsk about the step in between

Angle 5: Care continues after the fitting

Wonder what your veneers need from you after the fitting?

Brushing, flossing, regular check-ups and habits that can damage restorations are useful topics for your dentist.

Click through to see what to ask about aftercare at a veneer consultation with Smile Design Dental.

Meta ad copy

HeadlineKnow how to care for veneers

Long-Form Explainer Video Script 1 complete script

# Veneer consultation video script

Offer: Veneer consultation
Estimated length: 7 minutes at approximately 150 words per minute
Target: Adults considering veneers in Brisbane




## Step 1: hook

If you're thinking about veneers, start by asking whether they're right for your teeth, your bite and what you want to change.

That's why Smile Design Dental starts with a proper conversation before treatment.

You can talk through colour, shape, spaces, old restorations or wear.

Then the team can explain which options may fit your situation.

## Step 2: offer + first form CTA

The offer is an in-person veneer consultation at Smile Design Dental in Kangaroo Point.

Use the booking link below this video to request an appointment.

At that appointment, you can explain your concerns and expectations clearly.

The dentist will assess your dental health and discuss a personalised pathway.

Booking an appointment doesn't mean you have to proceed with veneers.

It gives you a clear next conversation.

## Step 3: opportunity

Veneers can be used to address several visible concerns.

That can include discolouration, small spaces, worn edges or uneven shape.

But the same treatment isn't right for every person.

The most useful plan starts with what's happening in your mouth, not with a generic template.

Smile Design Dental explains both direct and indirect veneer options.

Direct veneers are shaped with composite resin in the practice.

Indirect veneers are crafted outside the mouth from materials such as porcelain.

The right choice depends on your concerns, your dental health and the result you want to discuss.

## Step 4: credibility

Smile Design Dental is a family-owned practice in Kangaroo Point.

The clinic provides cosmetic, restorative and general dental care.

Its veneer page sets out the pathway in practical terms.

It starts with consultation and planning.

Where appropriate, the process may include impressions or digital scans.

Temporary veneers may be offered while permanent veneers are being crafted.

The final fitting happens after the plan and the restorations have been reviewed.

That explanation is useful because it shows what the appointment process can involve.

## Step 5: handle objections

The first question is whether veneers are suitable for you.

That depends on your teeth, your bite and your clinical assessment.

The clinic explains that weakened teeth, heavy grinding or frequent chipping may change the recommendation.

You may also be wondering about preparation.

The service page explains that the tooth surface may be reshaped to make space for a veneer.

Your plan and the material being considered determine how much preparation is needed.

You may be asking whether the result will look natural.

That discussion covers shape, colour and proportion. One image can't predict your result, and the commitment deserves a proper conversation.

Veneers can involve an alteration to the natural tooth, so the decision deserves a proper consultation.

And you may simply want to know what happens after the fitting.

Regular check-ups, cleaning and home care remain part of looking after veneers.

## Step 6: qualify the audience

This appointment is for an adult who wants to understand cosmetic dental options in person.

Someone concerned about colour, gaps, worn edges or uneven shape may find it useful.

It also suits someone who wants a plan before choosing a treatment.

Veneers may not be recommended after assessment.

The appointment can't promise a particular shade or shape. A dentist needs to assess your mouth and discuss your goals first.

If another treatment is more suitable, that conversation should be clear too.

## Step 7: proof

The proof you can review is the clinic's own process description.

The page names the consultation and planning stage, then explains that impressions or digital scans may be taken. It also explains that temporary veneers may be offered while the permanent work is crafted, followed by final fitting and a care conversation. These concrete steps are worth asking about at an appointment. They're more useful than a broad promise made before anyone has looked at your teeth.

## Step 8: reiterate value

The value of the consultation is clarity.

Explain what you want to change.

Hear the difference between direct and indirect options.

Ask how preparation, impressions, temporary veneers and fitting may apply to your case.

And you can leave with a better understanding of the next step.

The goal's a decision informed by your mouth and your priorities.

## Step 9: final form CTA

If you're considering veneers, use the booking link below this video to request a veneer consultation at Smile Design Dental.

Bring your questions about colour, shape, gaps, wear or old restorations.

The team can discuss suitability, options and the process in person.

Book the appointment first, then decide what makes sense for you.

---

Confirmation Page Video Scripts 0 scripts
Pre-Appointment Email Sequence 4 emails
Email 1: What to bring to a veneer consultation

What to bring to your veneer appointment
Preview: A few questions can make the conversation more useful.
Send: Immediately after booking

If you've booked a veneer consultation, bring the questions you've been carrying around.

Questions about colour, shape, spaces, worn edges or an old restoration are worth bringing. The difference between direct and indirect veneers is useful to understand too.

There isn't a standard answer for every smile. The appointment starts by understanding your concerns and your dental health.

Write your questions down before you arrive. It helps the consultation stay focused on your priorities.

CTA: Bring your questions to the appointment.

Email 2: Why suitability comes first

Why suitability comes before veneer treatment
Preview: The consultation is where your options become specific.
Send: Day 1 after booking

Veneers can address visible concerns, but they aren't right for every person.

Your bite, tooth strength, grinding habits and existing restorations can all affect the conversation. That's why the dentist assesses your mouth before recommending a pathway.

If another treatment is more suitable, you should hear that clearly. A consultation is useful because it gives you room to ask and decide.

CTA: Bring any concerns about suitability to your appointment.

Email 3: Direct and indirect options

Direct and indirect veneers explained simply
Preview: Two options can mean different materials and processes.
Send: Day 2 after booking

Smile Design Dental explains both direct and indirect veneers.

Direct veneers are shaped with composite resin in the practice. Indirect veneers are crafted outside the mouth from materials such as porcelain.

The useful choice depends on your teeth, your goals and the plan made with your dentist. You don't need to choose before the consultation.

CTA: Ask which option may fit your situation.

Email 4: The pathway after planning

What can happen after veneer planning
Preview: The published pathway includes more than the final fitting.
Send: Day 3 after booking

The veneer journey can include planning, preparation, impressions or digital scans and, where appropriate, temporary veneers while permanent work is crafted. Final fitting is one step in the process, followed by care with check-ups, cleaning and home hygiene.

If you want to understand the full pathway, bring that question to your appointment.

CTA: Ask the team to walk you through the steps.

Broadcast Emails 4 emails
Email 1: the first veneer question worth asking

The first question to ask about veneers
Preview: start with suitability before a shade card

When someone starts researching veneers, the first question is often about colour.

A better starting point is suitability. Consider what you're hoping to change, how your bite feels and what's happening with your teeth and existing restorations.

Those questions shape the conversation before a treatment plan is discussed.

If you're considering veneers, an in-person consultation gives you a place to ask them properly.

CTA: Book a veneer consultation at Smile Design Dental.

Email 2: direct or indirect veneers?

Direct or indirect veneers?
Preview: the material and process can be different

The direct option uses composite resin shaped in the practice, while an indirect veneer is crafted outside the mouth from materials such as porcelain.

Neither label decides what's right for you. Your dental health and goals need to be part of the conversation.

CTA: Bring your options question to a Smile Design Dental appointment.

Email 3: the steps before a final fitting

What happens before a final veneer fitting
Preview: planning can include impressions, scans and temporary veneers

The final fitting isn't the first step.

Smile Design Dental's published pathway starts with consultation and planning. Where appropriate, impressions or digital scans may help create a replica of the teeth. Temporary veneers may be offered while permanent work is crafted.

That detail gives you better questions to ask before choosing a treatment.

CTA: Book an appointment to discuss the process in person.

Email 4: veneer care is part of the decision

Veneer care starts after the fitting
Preview: the routine counts as much as the appointment

Veneers need care after fitting.

Regular check-ups and cleaning remain part of dental maintenance. Brushing and flossing at home count too. Avoiding habits that can damage restorations is worth discussing with your dentist.

The right plan includes the care conversation alongside the fitting day.

CTA: Ask how to care for veneers at your consultation.

2
Image Ads
Scroll-stopping static creatives mapped to funnel stage
5
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
0
Confirmation Page Video Scripts
Breakout content for education and trust
4
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
4
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.