Prepared for Dr Danielle Bolger

We researched Smile Design Dental. Here's what we found, and what we built to help you grow:

Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Dr Danielle Bolger Landing page preview for Smile Design Dental First finished Smile Design Dental image ad Second finished Smile Design Dental image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Smile Design Dental
Sponsored
Worried veneers will look fake? See a real case, then talk through your own smile at Smile Design Dental.
Worried veneers will look fake? ad creative
ENHANCEDDENTALSTUDIOS.COM.AU
Worried veneers will look fake?
Talk through veneer options.
Learn More
LikeCommentShare
Smile Design Dental
Sponsored
Smile Design Dental offers direct and indirect veneers. Compare the materials and process at a consultation before… See more
Direct or indirect veneers? ad creative
ENHANCEDDENTALSTUDIOS.COM.AU
Direct or indirect veneers?
Talk through your veneer options.
Learn More
LikeCommentShare
Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: Start with the concern, then choose the veneer type →

Worried your veneers will look like someone else's teeth?

Colour changes, gaps, worn edges or an old restoration can make the starting point feel messy.

Smile Design Dental starts with an in-person consultation. The dentist checks your dental health, hears what you want to change and explains whether direct or indirect veneers may fit.

Tap the link to see the pathway and take your questions to the appointment.

Angle 2: A veneer plan has visible steps →

Worried the final fitting will feel like a surprise?

Smile Design Dental's published veneer pathway starts with consultation and planning. Where appropriate, impressions or digital scans may follow, with temporary veneers while permanent work is crafted.

Open the link to see the pathway and know what to ask at an in-person appointment.

Angle 3: Direct and indirect veneers answer different needs →

Scared you'll choose the wrong veneer option for your teeth?

Direct and indirect veneers use different materials and processes.

The direct option uses composite resin shaped in the practice. An indirect veneer is crafted outside the mouth from materials such as porcelain.

Your teeth, goals and assessment decide what may fit.

Tap the link to compare the options before your consultation.

Angle 4: Temporary veneers can make the pathway easier to understand →

Worried the days before the final fitting are a total unknown?

Smile Design Dental explains that temporary veneers may be offered where appropriate while permanent veneers are crafted.

That interim step can sit between preparation and the final fitting.

Open the link to see where it may sit in your consultation plan.

Angle 5: Care continues after the fitting →

Wonder what your veneers need from you after the fitting?

Brushing, flossing, regular check-ups and habits that can damage restorations are useful topics for your dentist.

Click through to see what to ask about aftercare at a veneer consultation with Smile Design Dental.

Long-Form Explainer Video Script 1 complete script
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If you're thinking about veneers, start by asking whether they're right for your teeth, your bite and what you want to change.

That's why Smile Design Dental starts with a proper conversation before treatment.

You can talk through colour, shape, spaces, old restorations or wear.

Then the team can explain which options may fit your situation.

The offer is an in-person veneer consultation at Smile Design Dental in Kangaroo Point.

Use the booking link below this video to request an appointment.

At that appointment, you can explain your concerns and expectations clearly.

The dentist will assess your dental health and discuss a personalised pathway.

Booking an appointment doesn't mean you have to proceed with veneers.

It gives you a clear next conversation.

Veneers can be used to address several visible concerns.

That can include discolouration, small spaces, worn edges or uneven shape.

But the same treatment isn't right for every person.

The most useful plan starts with what's happening in your mouth, not with a generic template.

Smile Design Dental explains both direct and indirect veneer options.

Direct veneers are shaped with composite resin in the practice.

Indirect veneers are crafted outside the mouth from materials such as porcelain.

The right choice depends on your concerns, your dental health and the result you want to discuss.

Smile Design Dental is a family-owned practice in Kangaroo Point.

The clinic provides cosmetic, restorative and general dental care.

Its veneer page sets out the pathway in practical terms.

It starts with consultation and planning.

Where appropriate, the process may include impressions or digital scans.

Temporary veneers may be offered while permanent veneers are being crafted.

The final fitting happens after the plan and the restorations have been reviewed.

That explanation is useful because it shows what the appointment process can involve.

The first question is whether veneers are suitable for you.

That depends on your teeth, your bite and your clinical assessment.

The clinic explains that weakened teeth, heavy grinding or frequent chipping may change the recommendation.

You may also be wondering about preparation.

The service page explains that the tooth surface may be reshaped to make space for a veneer.

Your plan and the material being considered determine how much preparation is needed.

You may be asking whether the result will look natural.

That discussion covers shape, colour and proportion. One image can't predict your result, and the commitment deserves a proper conversation.

Veneers can involve an alteration to the natural tooth, so the decision deserves a proper consultation.

And you may simply want to know what happens after the fitting.

Regular check-ups, cleaning and home care remain part of looking after veneers.

This appointment is for an adult who wants to understand cosmetic dental options in person.

Someone concerned about colour, gaps, worn edges or uneven shape may find it useful.

It also suits someone who wants a plan before choosing a treatment.

Veneers may not be recommended after assessment.

The appointment can't promise a particular shade or shape. A dentist needs to assess your mouth and discuss your goals first.

If another treatment is more suitable, that conversation should be clear too.

You can review the clinic's own process description.

The page names the consultation and planning stage, then explains that impressions or digital scans may be taken. It also explains that temporary veneers may be offered while the permanent work is crafted, followed by final fitting and a care conversation. These concrete steps are worth asking about at an appointment. They're more useful than a broad promise made before anyone has looked at your teeth.

A useful consultation starts with explaining what you want to change, hearing the difference between direct and indirect options, and asking how preparation, impressions, temporary veneers and fitting may apply to your case.

And you can leave with a better understanding of the next step.

The goal's a decision informed by your mouth and your priorities.

If you're considering veneers, use the booking link below this video to request a veneer consultation at Smile Design Dental.

Bring your questions about colour, shape, gaps, wear or old restorations.

The team can discuss suitability, options and the process in person.

Book the appointment first, then decide what makes sense for you.

Confirmation Page Video Scripts 0 scripts
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Pre-Appointment Email Sequence 4 emails
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Email 1: What to bring to a veneer consultation →

What to bring to your veneer appointment
Preview: A few questions can make the conversation more useful.
Send: Immediately after booking

If you've booked a veneer consultation, bring the questions you've been carrying around.

Questions about colour, shape, spaces, worn edges or an old restoration are worth bringing. The difference between direct and indirect veneers is useful to understand too.

There isn't a standard answer for every smile. The appointment starts by understanding your concerns and your dental health.

Write your questions down before you arrive. It helps the consultation stay focused on your priorities.

CTA: Bring your questions to the appointment.

Email 2: Why suitability comes first →

Why suitability comes before veneer treatment
Preview: The consultation is where your options become specific.
Send: Day 1 after booking

Veneers can address visible concerns, but they aren't right for every person.

Your bite, tooth strength, grinding habits and existing restorations can all affect the conversation. That's why the dentist assesses your mouth before recommending a pathway.

If another treatment is more suitable, you should hear that clearly. A consultation is useful because it gives you room to ask and decide.

CTA: Bring any concerns about suitability to your appointment.

Email 3: Direct and indirect options →

Direct and indirect veneers explained simply
Preview: Two options can mean different materials and processes.
Send: Day 2 after booking

Smile Design Dental explains both direct and indirect veneers.

Direct veneers are shaped with composite resin in the practice. Indirect veneers are crafted outside the mouth from materials such as porcelain.

The useful choice depends on your teeth, your goals and the plan made with your dentist. You don't need to choose before the consultation.

CTA: Ask which option may fit your situation.

Email 4: The pathway after planning →

What can happen after veneer planning
Preview: The published pathway includes more than the final fitting.
Send: Day 3 after booking

The veneer journey can include planning, preparation, impressions or digital scans and, where appropriate, temporary veneers while permanent work is crafted. Final fitting is one step in the process, followed by care with check-ups, cleaning and home hygiene.

If you want to understand the full pathway, bring that question to your appointment.

CTA: Ask the team to walk you through the steps.

Broadcast Emails 4 emails
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Email 1: the first veneer question worth asking →

The first question to ask about veneers
Preview: start with suitability before a shade card

When someone starts researching veneers, the first question is often about colour.

A better starting point is suitability. Consider what you're hoping to change, how your bite feels and what's happening with your teeth and existing restorations.

Those questions shape your appointment discussion before a treatment plan is discussed.

If you're considering veneers, an in-person consultation gives you a place to ask them properly.

CTA: Book a veneer consultation at Smile Design Dental.

Email 2: direct or indirect veneers? →

Direct or indirect veneers?
Preview: the material and process can be different

The direct option uses composite resin shaped in the practice, while an indirect veneer is crafted outside the mouth from materials such as porcelain.

Neither label decides what's right for you. Your dental health and goals need to be considered together.

CTA: Bring your options question to a Smile Design Dental appointment.

Email 3: the steps before a final fitting →

What happens before a final veneer fitting
Preview: planning can include impressions, scans and temporary veneers

The final fitting isn't the first step.

Smile Design Dental's published pathway starts with consultation and planning. Where appropriate, impressions or digital scans may help create a replica of the teeth. Temporary veneers may be offered while permanent work is crafted.

That detail gives you better questions to ask before choosing a treatment.

CTA: Book an appointment to discuss the process in person.

Email 4: veneer care is part of the decision →

Veneer care starts after the fitting
Preview: the routine counts as much as the appointment

Veneers need care after fitting.

Regular check-ups and cleaning remain part of dental maintenance. Brushing and flossing at home count too. Avoiding habits that can damage restorations is worth discussing with your dentist.

The right plan includes the care conversation alongside the fitting day.

CTA: Ask how to care for veneers at your consultation.

How the pieces fit together.

Every asset above has a place in this flow. The system is designed to guide suitable prospects from the first ad to an enquiry or booking with your business.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. Ads bring in viewers, the VSL explains the offer, a qualifying form checks fit before booking, and email sequences follow up with people who don't book straight away. The aim is to guide suitable prospects towards an enquiry or booking, with follow-up for people who don't book straight away.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. The technical side still needs to be configured: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. That's why we offer a complete done-for-you service. We handle the implementation across the pages, forms, emails, tracking and campaign setup, then connect the pieces for launch.
What exactly do you do? ↓
We build and run the funnel shown on this page. That includes the ads, pages, forms, emails and follow-up. We connect the pieces, launch them and review response data so we can make informed adjustments as the campaign runs. The aim is to give suitable prospects a clear path to enquire or book.
What do I get out of it? ↓
The funnel gives suitable prospects a way to learn about the offer, qualify themselves and book. A prospect who reaches that step has more context than someone who has only seen an ad. If the response data supports further spend, we can test higher budgets and monitor how booking volume changes.
How will this work for me? ↓
The funnel connects ads, pages, forms and follow-up to guide people who click a paid ad towards an enquiry or booking. Every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content? ↓
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work. ↓
That can happen when the ad is doing all the work on its own. Not every variation will be a winner, so the campaign needs testing. The ad is only the first step: the VSL explains the offer, a form checks fit and email follows up. We review response data to decide which parts of the funnel need adjustment.